MONEY HABITS THAT KEEP YOU BROKE

Poor money management has been the cause of more business failures than any other single issue. And it’s no wonder. We aren’t born knowing how to manage money. Most of us aren’t taught how to handle it either. We figure it out along the way, through much trial and error.

Those same mindset issues and bad habits that wreak havoc in our personal finances can plague our businesses as well if we’re not careful.

Catching Shiny Object Syndrome
Some things are just hard to resist—especially when your friends and colleagues are all jumping on board! New tools, training, group coaching programs and even business models can all have a strong pull, and if you aren’t careful, these shiny objects can quickly distract you from your current goals.

If you find yourself catching shiny object syndrome frequently, try this two-step plan instead:
• For “too good to refuse” offers, make a plan for achieving a positive ROI before you purchase. If you cannot find a (realistic) way to make the purchase pay for itself, don’t buy it.
• For exciting new business ideas, create a “someday” list. Jot down your idea and a basic outline, then get back to the task at hand. Now that great idea won’t be lost, but it also won’t join the ranks of half-finished business plans that litter the internet.

Falling for the Sunk Costs Fallacy
If you’ve ever said to yourself, “I’m not using this subscription, but I can’t give it up! I’m still paying the launch price and now it’s much more expensive!” Then you’ve fallen for the sunk costs fallacy.

This common mistake is famous among economists, and we all fall victim to it from time to time. Simply put, the sunk costs fallacy is what makes us justify investing more money or time in something—even though we’re not seeing results—because we’ve already spent so much. It’s what encourages us to repair the car one more time (after all, you just put new tires on it), eat a meal we don’t enjoy (simply because you’ve paid for it), and yes, continue to pay for tools and resources you’re not using.

Take a few minutes and examine your current business expenses. What are you paying for month after month that you’re not using? Either make a plan to put them to work for you, or cancel them. Stop falling for the sunk costs fallacy.

Too Much Penny Pinching
You thought this was all going to be about overspending, didn’t you? Here’s the kicker: Spending too little is just as bad for business.

When you’re constantly on the lookout for free and low-cost tools or working 16-hour days because you “can’t afford to outsource,” you’re not doing your business any favors. Sure, it looks like you’re bootstrapping and working really hard to make something from nothing, but what you’re really doing is digging yourself a rut it will be nearly impossible to climb out of. Not only that, but you’re reinforcing a scarcity mindset that will continue to plague you for years if you let it.

Rather than pinching pennies, learn to spend money strategically. Buy what you need, when you need it. Invest in top-quality products and programs rather than settling for the low-ticket, half-baked plans. Just like quality clothes, cars and furniture, quality services and software last longer and work better. And unlike that car, good quality business tools will pay for themselves.

3 Steps to Market Your New Business As a Woman Entrepreneur









The world is filled with great ideas and broke women entrepreneurs and business owners with fabulous products but no sales.

The fact is, ideas are not what drives most women business to success. Marketing does. So before you quit your day job to branch out on your own, it pays to have a solid marketing plan in place. Start with these 3 ideas to get your creative juices flowing.

Free Webinars
For information product sellers, coaches, and service providers, one of the best sources of new clients is in free training webinars. No matter what your niche, the promise of in-depth training at no cost is enough to entice potential clients to part with an email address (which you’ll be able to market to later) and an hour of their time.

Not only that, but webinars are a fantastic way for those potential customers to get to know you better. And the better they know you, the more likely they are to buy.

Content Marketing
Not comfortable hosting a webinar? Hit the keyboard and start sharing your thoughts and ideas via your blog, ebooks, guest articles and other written content. For internet marketers, this gives readers a taste of what they can expect from your product. If you sell physical products like books or coaching programs, it provides the perfect opportunity to share usage tips and other important information with your buyers.

Of course, there’s another important benefit to content marketing, too: search engine optimization. Google and other search engines index the words on your website and use the information to present search results to their users. Content marketing is a tool you can use to make the most of these results, and to bring more potential buyers to your website.

Paid Advertising
Facebook, YouTube, Twitter, Google and plenty of other sites all offer paid placement, and with today’s powerful analytics tools, it’s easy to create ads and drive traffic inexpensively. Consider starting with Facebook, since the cost is low and it’s easy to target your ads to your ideal client. Once you’ve perfected your funnel, you can branch out into more costly ads with a larger reach, such as Google AdWords or another ad network.

Don’t limit yourself to these three marketing methods though. There are dozens of others you can try, including affiliate programs, JV partnerships, automated funnels, direct mail campaigns, and even television advertising. The key is to keep testing and tweaking to make the most of every marketing effort, so that your business continues to grow.

Get Your Best Selling Book Out There

Writing a best selling book is only the beginning. Once the final file is sent off to the printers, the real work begins.

The truth is, unless your name is Stephen King or Robert Kiyosaki, your book is unlikely to fly off the shelf. At least, not without some effort on your part. The good news is, marketing your book is just like marketing your business, and you’re a whiz at that, so this will be easy for you.

Get Social
First stop: Facebook. Your book deserves its own Facebook page. You can (and should) share excerpts, reviews, interviews you’ve done, and even other books you love. A Facebook page will also give you the opportunity to build a custom audience of fans for ad targeting. Instagram is another social site worth exploring. Create a hashtag just for your book, and share quotes and other graphics with your fans and followers. And don’t neglect Twitter, where building a targeted following is fast and easy, and LinkedIn, where serious business owners mingle and get to know one another.

Blog About It
If you haven’t already, now is the time to start shouting about your book on your blog and to your email list. Fans will love to hear:
• Behind the scenes info on how the writing process works and what you’ve learned
• The struggles you faced trying to get your book written and published
• How you managed to find the time/energy to get your book finished
• How sales and marketing are going

Create a Book Trailer (or Two)
These fun, short videos create intrigue and interest about your book. You can create them with PowerPoint, outsource it to a professional, or just fire up your web cam and talk. It’s totally up to you. When you’re finished, post it to YouTube, share it socially, embed it on your blog, and include it in your launch page. And while you’re posting to YouTube, don’t forget to put a link to your landing page in the description!

Host a Hangout (YouTube Live)
On launch day, invite your fans and friends to a “meet the author” chat on YouTube Live or other webinar platform. This can be as informal as a Q&A, or as structured as a training event, complete with slides, but don’t be afraid to just “open the phone lines” and invite your fans to share in your excitement.

Make the Guest Posting Rounds
Now is the time to be seen on other blogs, on podcasts, and anywhere your audience is hanging out. Have your VA send out an introductory email with a targeted post or interview proposal for best results. After all, no one wants to host yet another in a long line of “me too” interviews. Give them something customized to their audience, though, and you’ll hear a lot more yes’s!
Marketing your book doesn’t have to be a time suck, and it isn’t hard. But it does require consistency and a bit of creativity. The results are well worth your effort, though, so follow up your publication with a well-planned marketing strategy, and reap the rewards.

How To Blog A Best Selling Book

What holds most would-be women authors back from publishing? It’s not a lack of writing talent. It’s definitely not a lack of knowledge. And for sure it’s not a lack of desire.

If you asked most women why they have not finished their book, the answer is simple: time.
Women coaches are busy people. You have clients to serve, a business to run, a family to care for. Not only that, but you’re spending time creating new training courses, marketing on social media, managing your team…the list is nearly endless.

When would you have time to write an entire best selling book?

You’ve Probably Already Written It
It’s true. If you have a blog and you’ve been maintaining it for more than a few months, then you very likely have already written all the content your book needs. All that remains is to organize and give it a light edit.
If you don’t have a blog why not? Blogging your book is even easier, since you can plan your content around your book topic.

Here’s how it works. Think of your blog categories as sections, and each blog post as a chapter. You can loosely organize your book by sorting all your blog posts by category, then listing them in logical order. Your book may only contain a single category, or it might contain several. The choice is yours.
Remove self-serving, time sensitive, curated, or other content that doesn’t fit into a book. Remove the calls to action for now. You can promote your paid programs—or affiliate offers—within your books just add it later.

What you’re left with is a rough draft of a book. All that remains is a few passes with your editor engaged:
1. For flow: Books should follow a logical path from one chapter to the next, so you’ll likely have to add or edit the beginnings and endings of your posts.
2. For spelling, grammar and punctuation: Don’t skip this part. In fact, get someone else to do it. It’s too difficult to spot our own mistakes and book readers are less forgiving than blog readers.
3. For content: Enlist the help of a few friends or colleagues who you trust to share their honest opinion with you. Ask them to read through and note any content that is confusing or that could be explained in greater detail.

That’s it! Revise and you’re ready to publish.

Think no one will read a book that’s repurposed from your blog? Think again. Bloggers have used this method to write best selling books for years and some of them are spectacularly successful. Some people will buy your book because they wanted the convenience of having it organized for them in one document.
Don’t continue to let excuses hold you back from publishing your next best selling book. Use the content you’ve already written, or strategically plan your blog to turn it into a book, but either way, get to publishing!

The Power of the Published Best-Selling Author

Your presence on social media is a great representation of your brand. Your blog attracts and engages with new audiences. Your email list keeps you connected with fans and followers.

Each tool in your marketing toolkit has a job to do, but the one with the most power by far is your published best-selling book.

Your name on the cover of a tangible, hold-it-in-your-hands, printed-on-paper best-selling book is the one thing that can take your business from somewhat successful to rock star status.

As a Best-Selling Author, You’re an Instant Celebrity Expert

Pay attention to the “experts” you see interviewed on morning news shows, talk shows, and on radio and podcasts. Notice anything?

They’re almost always introduced as “The best-selling author of…”
There’s a reason for that. Those who have the expertise to dig deep into a subject just so they can break it down in a way that others will understand clearly know their stuff. Books don’t just skim the surface of a subject. They follow the rabbit trails and make new connections and explore unknown corners.
If you’ve written a best-selling book, you have almost certainly earned your “expert” celebrity status.

Writers Are Committed and Driven

Not only are best-selling authors seen as the celebrity experts in their field, but they’ve proven themselves to be more committed than most. Think about the time and energy and frustration that comes from writing 150 or 200 or even 300 pages of content about the same subject. Not only that, but those pages must flow together in a logical order, make sense out of difficult to grasp concepts, and be engaging, too.

That’s a tall order and for those who pull it off, the kudos are well deserved. When your best-selling book is published, you deserve to walk a bit taller and hold your head a bit straighter. But even if you don’t, others will see you through new eyes, simply because you’ve written a best-selling book.

Best-Selling Books Offer a “Foot in the Door” When Nothing Else Will

When it comes to publicity—be it in the form of interviews, speaking engagements, JV invitations, or just more traffic to your website—you really can’t do better than a best-selling book. Best-Selling books open doors that no other content marketing tool can.

Best-Selling books get you noticed by top-tier influencers in your niche.
Best-Selling books make you a more memorable speaker.
And believe it or not, self-published best-selling books even turn into traditional publishing contracts, and all the benefits that go along with it.

With all the advantages that come with having written a best-selling book, what’s holding you back? No matter what your niche or who your market is, there’s room on the shelf for your unique insights. You owe it to your audience, and to your business, to get that best-selling book published.

How to Create In-Demand Products and Services

If there’s one thing that holds promising women entrepreneurs back from launching their business, it’s this: a lack of confidence in their products. Sure, you think that new course or workshop is a great idea, but how do you know it will sell?

Imagine spending weeks or even months of time—plus the cost of document design, video editing and all the other pieces that go along with it—only to discover it’s not what your audience wants or needs. How frustrating would that be?


You don’t have to leave it to chance, though. There are plenty of ways to test your idea before spending the time and energy on a full launch.

Just Ask
This is the simplest way to get a feel for what your market needs and wants. Simply ask them. Create a survey with Survey Monkey (or even a Google form) and send it out to your mailing list. For best results, keep it short, but do ask:
• What they’re struggling with
• Their preferred learning method (video, text, audio, etc.)
• What they feel the training is worth (what would they pay)

These three pieces will tell you everything you need to know to create a program that’s practically guaranteed to sell.

Listen to Their Complaints
If you have a community (or are part of one) of ideal clients, pay attention to what they’re asking about the most. These are the things they need help with. For example, if you’re a woman business coach and your Facebook group is filled with questions about running Facebook ads, then clearly there is a need for some training in that area.

Study Your Competition
Hopefully you have a list of competitors and you’re reading their blogs and emails, and lurking in their Facebook groups. This is a great way to gain insight into what they’re doing—not to copy them, but to discover what’s hot right now.

Consider buying their paid products as well. Again, you should never copy them, but you can either:
• Promote them as an affiliate
• Create a better, more comprehensive version
• Create a lite, lower-cost version

Creating products in a vacuum is a great way to waste a lot of time and money on programs that won’t sell. Instead, pay attention to what your market is asking for, find out what they’re willing to pay, and delve into your competition’s offers. The information you gain from these three activities alone will give you incredible insight into your market and what they want and need, and make it easy to create your own hot-selling program.

Strategies For Women Who Want To Quit a Nine To Five And Become A Successful Entrepreneur

Want to know what sets the uber-successful apart from the wannabe women entrepreneurs?
It’s not money, or brilliant ideas, or even powerful friends.

All of those things (and more) are nice to have, but they’re not a requirement of success. What is a must-have, though, is a great attitude. Without the proper mindset, you’ll constantly be battling your own brain, and that’s exhausting.
• You’ll allow yourself to believe your ideas are no good
• You’ll remain convinced that you aren’t smart enough
• You’ll be certain that someone else did it (whatever “it” is) better

And before you know it, you’ll have talked yourself right out of launching your new program, asking for a JV partnership, or writing your book. In no time at all, you’ll be back at your day job, working away on someone else’s business because you don’t have the confidence to create your own. But a simple mindset change can make all the difference.

Dress for Success
Ladies, this one is for you. When we work at home, it’s easy to fall into a habit of wearing sweatpants and T-shirts to the office. After all, why dress up at all? But if you’re looking for a quick and easy way to instantly shift your mindset in the right direction, ditch the yoga pants and break out the lipstick. You’ll suddenly find you feel more professional, more confident, and sexier, too. (That last one won’t help your business, but it might just help your life, and that can’t hurt, can it?)

Never Let Fear Drive Your Decisions
Too many would-be women entrepreneurs operate with a scarcity mindset rather than approaching business from a place of abundance. Rather than telling yourself that you can’t afford to hire a virtual assistant or work with a coach, try reframing your thoughts. Rather than thinking, “I can’t afford to attend that event,” ask yourself, “How can I earn the money to invest in this trip?” Rather than saying, “I have to do everything myself because I can’t afford to hire a VA,” remind yourself that your hourly rate potential is much more than you’d pay a virtual assistant.

Then fill those hours you’re saving by outsourcing with money-making tasks of your own. By reformatting your thoughts, you’ll turn that negative money talk into positive solutions that help you grow.

How to Easily Manage Your Women Coaching Business

If there is one thing that confounds women coaches and holds them back from building a solid business, it’s technology. You struggle to figure out how your autoresponder connects to your website, and what page to send buyers to after they complete their purchase. You’re confused by the sheer volume of choices available for every aspect of your business. You can’t even decide if you need a credit card processor, or if PayPal is enough.

You’re not alone. Every women business owner goes through this. As a coach though, you really only need a few pieces, and they’re not that difficult to manage.

Your Website
This is your home base online. It’s where potential clients will go to learn more about you. It’s where you’ll blog, post videos, maybe host a podcast, and create your sales and landing pages.
Sound complicated? It’s not. All you really need is WordPress, and any good VA can help you get that set up and running in just a few hours.

Email Manager
The next step is to begin building your mailing list, and for that you’ll need an autoresponder service such as AWeber or MailChimp. Ideally, you’ll want to create a series of follow-up emails that are sent on a pre-determined schedule. These are a part of your product funnel, and are designed to promote your products and services to your new subscriber.

You’ll need to create an opt-in offer—perhaps a free report or cheat sheet—then place a form on your website to collect email addresses.
Again, this is not something you must learn to do yourself (unless you really want to) as any good VA can quickly create an opt-in form and put it on your site.

Shopping Cart or Payment Processor
Customers must have a way to pay you, whether for a product or private coaching. The simplest way to set this up is to simply create a PayPal button, then paste the code generated onto your sales page.

You’ll receive an email whenever someone buys, and then you can follow up with welcome packets or product delivery.
If you’re looking for a more automated system (and I highly recommend it as a massive time saver), then consider purchasing a shopping cart. These can be self hosted or a monthly service, but they all operate similarly. Your cart will take care of product delivery, add your new client to the appropriate mailing list, and even send follow up emails. You can even choose a cart that tracks affiliate sales, if you’d like to entice others to promote your products and services.

P.S. Need More Help???
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What’s the difference between you and that 7-Figure successful entrepreneur you keep seeing in your news feed?

That entrepreneur has solid systems and processes in place to secure long-term, high-paying clients.

Systems increase productivity and efficiency!
Systems reduce dependency on you or other key people!
Systems relieve business owners from daily operations!
Systems can help generate high-quality leads!
Systems allow you to scale your business and make more money!
Systems allow you to treat EVERY customer as a VIP!

You see, it doesn’t matter what you sell if you do not have a great way of connecting with, serving, and following-up with your audience so you turn your customers into high-paying, raving fans!

Building a business takes systems! Systems that are aligned with your priorities and that allow you to run your business on autopilot! But setting up your systems doesn’t have to be difficult!

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All About Product Funnels for Women Coaches

Do your clients move predictably from one product to the next, allowing you to accurately calculate your expected income from month to month? Or do you experience radical ups and downs, with some months high and others…well, pretty low?

If you’re not able to predict your income each and every month, chances are your funnel is out of whack—or maybe doesn’t even exist. Tighten your product and services funnel, and your business will grow on autopilot.

The Funnel Opening
Here is where all your potential clients first arrive on the scene. Perhaps she read your blog, received a forwarded email from a friend, attended a free webinar, or downloaded your opt-in incentive.

She’s not yet a paying customer, but she is getting to know you better. She’s learning whether or not your personality and style is a match for her, and whether or not she believes you can help her.
Your job for this potential client is to entice her to make a purchase.

Low-Cost Offers
Often called “tripwires,” these low-cost items are a way for your customers to take you for a test drive. No commitment, no risk, just an easy-to-consume eBook, self-study course, or other small purchase.
But don’t let her just buy and bolt! A well-planned funnel will include a related product as an upsell, too. She’s already in a buying mood, so make sure she sees what the next logical step is for her, and she might just pick that up as well!

Mid- and High-Range Offers
You see where this is going, right? A solid funnel moves smoothly from free to low-cost to high-end, with each step along the way being the very next thing your ideal client needs in her training arsenal.

For example, a great coaching funnel might include:
1. A free webinar
2. An eBook or small training program
3. A self-study course or membership
4. Group coaching
5. Private coaching
6. VIP coaching

Not all clients who enter your funnel at the top will make it all the way to your VIP coaching level, but you should build your funnel as if that’s what you expect to happen. As you increase the number of people who are active in your funnel, you can tweak your landing and sales pages to increase conversions and reduce the number of opt-outs you experience.

With analysis and attention, you’ll see a rise in the percentage of those who continue in your funnel all the way through to the end.

Three Marketing Strategies to Skyrocket Your Women Business


Website? Check.
Great sales copy? Check.
A variety of products available? Check.

Now all you need is steady flow of potential clients in your market.

Sounds easy, doesn’t it? The truth is, though, marketing is the one thing that holds women coaches just like you back from success. Maybe you don’t know where to begin, or perhaps you’re afraid of putting yourself out there, or maybe consistency is your biggest problem.

Whatever the case, if you want to grow your business, you must master marketing. Start with these proven strategies, and you’ll be well on your way to coaching stardom.

Nail Your Brand
Here’s the single most important part of any marketing plan—and one of the most difficult to pin down. It’s more than just a logo and the colors on your site. It’s not about your font choices or your “voice.” But it IS about all of those things and more.

Branding encompasses everything from who you are to who your ideal client is. A solid brand will instantly identify you no matter where you are. The way you write and speak and the language you use will resonate only with your ideal client. Your personal style will shine through, and make it impossible for anyone to mistake your content, graphics, ads and other materials for anyone else’s.

Host Free Webinars
Before a potential client becomes a paying customer, they must “know, like and trust” you. There are lots of ways to get there (solid branding helps) but one of the fastest is by creating and hosting free webinars.
These training-focused events help you show off your skills with real, actionable content. Attendees will know in just a short time that you really do know what you’re talking about, and they’ll want to learn more from you.
Not only that, but live webinars give you the opportunity to show off your personality, too.

Make Good Use of Paid Traffic
How will you entice people to register for your event? Through your website and newsletter, of course, but those are people who already know you. If you’re looking to grow your reach, then it’s time to break into paid advertising.

Facebook is one of the easiest and most cost effective advertising networks. Not only does it have incredible reach (nearly everyone has a Facebook account) but it also allows you to narrowly target your market, so you can reach your perfect customer. Add a retargeting component, and you’ll find that paid traffic is really quite cost effective.

You don’t have to have a degree in marketing to make it as a successful woman coach, but you do have to take steps to get in front of your audience. Start with the basics, and build from there, and soon your coaching practice will grow and thrive.

What Your Potential Women Clients Wish You Knew


Your market is out there, and they are looking for you!
It doesn’t matter if you’re a health coach for seniors, a dating coach for middle-aged women, or a business coach for crafty women. You have a large audience, and they are eagerly anticipating the help only you can provide.
But you’re missing the mark in some important areas, and it’s causing them to turn away in favor of another coach.

Make it Easy for Them
When you’re selling your products and services online, the one rule you must abide by is to make it easy for your customers to buy. It sounds simple, right? Yet you might be shocked how often coaches (and others) break this rule.
• They don’t make the “buy” buttons obvious.
• They don’t make contact information easy to find.
• They don’t provide clear calls to action on their website.
• They don’t create easy website navigation so readers can quickly find what they need.
• They don’t offer the next logical product via a well-planned funnel.
The list goes on, but the bottom line is this: make it easy for your customers to buy from you, and not only will you make more money, but your clients will be singing your praises.

Court the Newbies
Even if your ideal market is established women business owners, don’t forget the up-and-comers. While they might not be ready for you yet, they will be in the future, and they’ll remember you if you treat them well today.
Some ideas for helping the newbies out might be:
• Low cost self-study products
• eBooks or guides
• Email courses
• Membership sites and forums
• Facebook groups

Remember, the new women business owner today is tomorrow’s superstar, so make sure you get on her radar. She’ll remember (and thank you for it) later.

Get Personal
Every niche is crowded, and the only thing that sets you apart from every other coach out there is your personality, so don’t be afraid to let it shine. That’s how your potential customers will get to know, like and trust you.
• Share personal updates on social media, so potential customers can see the “real” you.
• Post photos of your life outside of business on Instagram and Facebook.
• Take a stand for what you believe in—even if it’s controversial and unpopular.

Will you maybe turn some potential clients off with your personality? It’s possible. But ask yourself this: Do you really want those people as your customer?

Why We Love Women Group Coaching Programs


While one-on-one coaching might seem to be the holy grail of business, life, and even health coaching, the truth is, many women prefer a group program.

With one-on-one coaching, it’s just you and your coach. The focus is all on your business, what you did (or did not) accomplish in the last week or month, and how you can improve. In other words, it’s a bit of a vacuum.
Group coaching, on the other hand, has a much more social dynamic, and you might just find your clients actually prefer that.

Group coaching offers a sense of community that’s not found when it’s just you and your coach on the phone. With a group program, there’s often a Facebook group or forum where members can support one another, gain insight into other business models, and get advice in real time from people who have been there.

Need a shoulder to cry on about your landing page flop? How about a few cheerleaders as you prepare to step outside your comfort zone for your first keynote address? A group coaching program offers all that, and best of all, with a community of like-minded members, the help and support is actually, well, helpful.

Here’s another win for group coaching programs: the price. While it might be nice to work with that in-demand coach on a VIP day, the fact is that many women won’t be able to shell out that kind of cash.
A group program gives them many of the same benefits at a fraction of the cost.

Lastly, with a group program, you’re very nearly guaranteed a successful outcome—especially if the program has been around for a while. Group coaching programs such as Ann Sieg’s incredibly successful “Ecommerce Business School” has long been proven to change the lives of those who take the course. Naturally, participants must actually do the work, but the fact is, the model is solid, and clients know that going in.

Are you thinking of creating a women’s group coaching program? Keep these points in mind. You might just find out your potential clients have been waiting for you to take this step for a long time.

Women Here’s How to Identify Your IDEAL Client

If there’s one mistake that new—and sometimes even established—women business owners make, it’s this: failing to develop a clear vision of her ideal client.

Too often we think our service or product is “for everyone.” And while it might be true that everyone could use your help, it’s simply not possible for you and your brand to appeal to everyone. Your prices might not be in line with what some can afford. Your branding might not resonate with others. Your story may not touch everyone with the same sense of urgency.

When you try to reach everyone, rather than narrowing your focus to your truly ideal client, you dilute your message, making it even less likely that those perfect customers will find you.
But if you’re just starting out, it can seem an impossible task to know who your ideal client is. Start with these three points.

1. Gender. Is your audience male or female? While men and women might both read and enjoy your content—and even buy your products—you will most likely find that your market is skewed heavily one way or the other. Men and women are different, and they are affected by stories and branding in very different ways, so what appeals to a man will not always appeal to a woman. Look around at some of the brands you buy, and you’ll quickly see how they form their messages to appeal to one or the other, but very rarely both.

2. Goals. What does your client hope to achieve, and how do your products and services help them to realize those goals? Whether she’s trying to build a profitable beauty blog so she can stay home with her children, or he’s working to create an online resource for sport car fans, if you don’t know where they’re going, you can’t help them get there.

3. His or her point in the journey. Is she a beginner or well along on the path? How you speak, how you write, what marketing methods you use, and even what prices you charge will all be determined by your ideal client’s level of sophistication.

Whether you’re teaching beginning hairstylists how to color hair, or helping couch potatoes train for their first 5k, their level of commitment (and willingness to spend) is far different from a long-time hairstylist who mastered hair coloring techniques, or a runner working up to a triathlon. You will not reach your market effectively if you don’t know exactly where they are and what they need at this point.

Of course, if you’re just starting out, you might not yet know who your ideal client is. That’s okay, too. Pay attention, because they will tell you. They’ll tell you through the products and services they buy. They’ll tell you by following you (or not) on social media. They’ll tell you by commenting on your blog and asking questions that are relevant to them.

Watch your interactions, study the businesses of those who contact you for help, and take a look at what your competition is doing, and soon enough you’ll have a clear understanding of who your ideal client really is.

As A Woman Author You Are Your Brand

Here’s a little secret successful women marketers know: customers don’t buy a product. They buy you.

Your personality.

Your experience.

The unique qualities only you possess.

There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a big company, but rather in just being you. Your personality shines through in a variety of ways.

Your Authentic Voice

How you speak and write and even how you act on camera or in an audio interview has the power to instantly identify you to your audience. You can see this in action if you scroll through your Facebook feed. It’s easy to know who has posted a particular image or status update, just by recognizing the voice with which they generally speak.

Here’s an even more important aspect of your “voice” though: it has the power to attract a specific audience. In recent years, a few high profile coaches and product sellers have become celebrities of a sort, largely because of their harsh, “don’t hold back” language.

Ash Ambirge over at http://www.TheMiddleFingerProject.org makes no apologies for her use of offensive words, and her fans love her for it. And those that don’t? Well, as she says right on her home page, her site and services are “not for humorless bores.”

Snarkiness and foul language is not the only way to go, though. Carrie Wilkerson has built her brand almost entirely on her ability to be kind and generous. She always has a nice word, never appears defeated or overwhelmed, and is an inspiration to her fans and clients.

While very different in their approach, these two women have one thing in common: authenticity. It’s clear that if you were to meet either of them in person, they would speak and act exactly as they do online. And their brands are stronger for it.

Your Story

How did you get to where you are today? The backstory—which to you might seem boring and uneventful—is a powerful tool that can help solidify your brand and attract just the right audience.

I personally share my struggles of being a single mom and creating multiple online heart centered businesses rather than simply choosing to work one dead-end job after another. My success is an inspiration to my audience, and is a huge part of my branding.

Ann Sieg speaks often of how she got started online when she was looking for a way to earn just enough money home to retire her husband. Teaching online students like me how to turn passion into profits quickly turned into a full-time online career for her.

Your story doesn’t have to be dramatic, and you certainly don’t have to share more than you’re comfortable with, but it does have to be yours. Be your true self, and you’ll never have to worry about attracting the right audience. They will self-select, and your perfect client will find you.