Strategies For Women Who Want To Quit a Nine To Five And Become A Successful Entrepreneur

Want to know what sets the uber-successful apart from the wannabe women entrepreneurs?
It’s not money, or brilliant ideas, or even powerful friends.

All of those things (and more) are nice to have, but they’re not a requirement of success. What is a must-have, though, is a great attitude. Without the proper mindset, you’ll constantly be battling your own brain, and that’s exhausting.
• You’ll allow yourself to believe your ideas are no good
• You’ll remain convinced that you aren’t smart enough
• You’ll be certain that someone else did it (whatever “it” is) better

And before you know it, you’ll have talked yourself right out of launching your new program, asking for a JV partnership, or writing your book. In no time at all, you’ll be back at your day job, working away on someone else’s business because you don’t have the confidence to create your own. But a simple mindset change can make all the difference.

Dress for Success
Ladies, this one is for you. When we work at home, it’s easy to fall into a habit of wearing sweatpants and T-shirts to the office. After all, why dress up at all? But if you’re looking for a quick and easy way to instantly shift your mindset in the right direction, ditch the yoga pants and break out the lipstick. You’ll suddenly find you feel more professional, more confident, and sexier, too. (That last one won’t help your business, but it might just help your life, and that can’t hurt, can it?)

Never Let Fear Drive Your Decisions
Too many would-be women entrepreneurs operate with a scarcity mindset rather than approaching business from a place of abundance. Rather than telling yourself that you can’t afford to hire a virtual assistant or work with a coach, try reframing your thoughts. Rather than thinking, “I can’t afford to attend that event,” ask yourself, “How can I earn the money to invest in this trip?” Rather than saying, “I have to do everything myself because I can’t afford to hire a VA,” remind yourself that your hourly rate potential is much more than you’d pay a virtual assistant.

Then fill those hours you’re saving by outsourcing with money-making tasks of your own. By reformatting your thoughts, you’ll turn that negative money talk into positive solutions that help you grow.

How to Easily Manage Your Women Coaching Business

If there is one thing that confounds women coaches and holds them back from building a solid business, it’s technology. You struggle to figure out how your autoresponder connects to your website, and what page to send buyers to after they complete their purchase. You’re confused by the sheer volume of choices available for every aspect of your business. You can’t even decide if you need a credit card processor, or if PayPal is enough.

You’re not alone. Every women business owner goes through this. As a coach though, you really only need a few pieces, and they’re not that difficult to manage.

Your Website
This is your home base online. It’s where potential clients will go to learn more about you. It’s where you’ll blog, post videos, maybe host a podcast, and create your sales and landing pages.
Sound complicated? It’s not. All you really need is WordPress, and any good VA can help you get that set up and running in just a few hours.

Email Manager
The next step is to begin building your mailing list, and for that you’ll need an autoresponder service such as AWeber or MailChimp. Ideally, you’ll want to create a series of follow-up emails that are sent on a pre-determined schedule. These are a part of your product funnel, and are designed to promote your products and services to your new subscriber.

You’ll need to create an opt-in offer—perhaps a free report or cheat sheet—then place a form on your website to collect email addresses.
Again, this is not something you must learn to do yourself (unless you really want to) as any good VA can quickly create an opt-in form and put it on your site.

Shopping Cart or Payment Processor
Customers must have a way to pay you, whether for a product or private coaching. The simplest way to set this up is to simply create a PayPal button, then paste the code generated onto your sales page.

You’ll receive an email whenever someone buys, and then you can follow up with welcome packets or product delivery.
If you’re looking for a more automated system (and I highly recommend it as a massive time saver), then consider purchasing a shopping cart. These can be self hosted or a monthly service, but they all operate similarly. Your cart will take care of product delivery, add your new client to the appropriate mailing list, and even send follow up emails. You can even choose a cart that tracks affiliate sales, if you’d like to entice others to promote your products and services.

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All About Product Funnels for Women Coaches

Do your clients move predictably from one product to the next, allowing you to accurately calculate your expected income from month to month? Or do you experience radical ups and downs, with some months high and others…well, pretty low?

If you’re not able to predict your income each and every month, chances are your funnel is out of whack—or maybe doesn’t even exist. Tighten your product and services funnel, and your business will grow on autopilot.

The Funnel Opening
Here is where all your potential clients first arrive on the scene. Perhaps she read your blog, received a forwarded email from a friend, attended a free webinar, or downloaded your opt-in incentive.

She’s not yet a paying customer, but she is getting to know you better. She’s learning whether or not your personality and style is a match for her, and whether or not she believes you can help her.
Your job for this potential client is to entice her to make a purchase.

Low-Cost Offers
Often called “tripwires,” these low-cost items are a way for your customers to take you for a test drive. No commitment, no risk, just an easy-to-consume eBook, self-study course, or other small purchase.
But don’t let her just buy and bolt! A well-planned funnel will include a related product as an upsell, too. She’s already in a buying mood, so make sure she sees what the next logical step is for her, and she might just pick that up as well!

Mid- and High-Range Offers
You see where this is going, right? A solid funnel moves smoothly from free to low-cost to high-end, with each step along the way being the very next thing your ideal client needs in her training arsenal.

For example, a great coaching funnel might include:
1. A free webinar
2. An eBook or small training program
3. A self-study course or membership
4. Group coaching
5. Private coaching
6. VIP coaching

Not all clients who enter your funnel at the top will make it all the way to your VIP coaching level, but you should build your funnel as if that’s what you expect to happen. As you increase the number of people who are active in your funnel, you can tweak your landing and sales pages to increase conversions and reduce the number of opt-outs you experience.

With analysis and attention, you’ll see a rise in the percentage of those who continue in your funnel all the way through to the end.

Three Marketing Strategies to Skyrocket Your Women Business


Website? Check.
Great sales copy? Check.
A variety of products available? Check.

Now all you need is steady flow of potential clients in your market.

Sounds easy, doesn’t it? The truth is, though, marketing is the one thing that holds women coaches just like you back from success. Maybe you don’t know where to begin, or perhaps you’re afraid of putting yourself out there, or maybe consistency is your biggest problem.

Whatever the case, if you want to grow your business, you must master marketing. Start with these proven strategies, and you’ll be well on your way to coaching stardom.

Nail Your Brand
Here’s the single most important part of any marketing plan—and one of the most difficult to pin down. It’s more than just a logo and the colors on your site. It’s not about your font choices or your “voice.” But it IS about all of those things and more.

Branding encompasses everything from who you are to who your ideal client is. A solid brand will instantly identify you no matter where you are. The way you write and speak and the language you use will resonate only with your ideal client. Your personal style will shine through, and make it impossible for anyone to mistake your content, graphics, ads and other materials for anyone else’s.

Host Free Webinars
Before a potential client becomes a paying customer, they must “know, like and trust” you. There are lots of ways to get there (solid branding helps) but one of the fastest is by creating and hosting free webinars.
These training-focused events help you show off your skills with real, actionable content. Attendees will know in just a short time that you really do know what you’re talking about, and they’ll want to learn more from you.
Not only that, but live webinars give you the opportunity to show off your personality, too.

Make Good Use of Paid Traffic
How will you entice people to register for your event? Through your website and newsletter, of course, but those are people who already know you. If you’re looking to grow your reach, then it’s time to break into paid advertising.

Facebook is one of the easiest and most cost effective advertising networks. Not only does it have incredible reach (nearly everyone has a Facebook account) but it also allows you to narrowly target your market, so you can reach your perfect customer. Add a retargeting component, and you’ll find that paid traffic is really quite cost effective.

You don’t have to have a degree in marketing to make it as a successful woman coach, but you do have to take steps to get in front of your audience. Start with the basics, and build from there, and soon your coaching practice will grow and thrive.

What Your Potential Women Clients Wish You Knew


Your market is out there, and they are looking for you!
It doesn’t matter if you’re a health coach for seniors, a dating coach for middle-aged women, or a business coach for crafty women. You have a large audience, and they are eagerly anticipating the help only you can provide.
But you’re missing the mark in some important areas, and it’s causing them to turn away in favor of another coach.

Make it Easy for Them
When you’re selling your products and services online, the one rule you must abide by is to make it easy for your customers to buy. It sounds simple, right? Yet you might be shocked how often coaches (and others) break this rule.
• They don’t make the “buy” buttons obvious.
• They don’t make contact information easy to find.
• They don’t provide clear calls to action on their website.
• They don’t create easy website navigation so readers can quickly find what they need.
• They don’t offer the next logical product via a well-planned funnel.
The list goes on, but the bottom line is this: make it easy for your customers to buy from you, and not only will you make more money, but your clients will be singing your praises.

Court the Newbies
Even if your ideal market is established women business owners, don’t forget the up-and-comers. While they might not be ready for you yet, they will be in the future, and they’ll remember you if you treat them well today.
Some ideas for helping the newbies out might be:
• Low cost self-study products
• eBooks or guides
• Email courses
• Membership sites and forums
• Facebook groups

Remember, the new women business owner today is tomorrow’s superstar, so make sure you get on her radar. She’ll remember (and thank you for it) later.

Get Personal
Every niche is crowded, and the only thing that sets you apart from every other coach out there is your personality, so don’t be afraid to let it shine. That’s how your potential customers will get to know, like and trust you.
• Share personal updates on social media, so potential customers can see the “real” you.
• Post photos of your life outside of business on Instagram and Facebook.
• Take a stand for what you believe in—even if it’s controversial and unpopular.

Will you maybe turn some potential clients off with your personality? It’s possible. But ask yourself this: Do you really want those people as your customer?