Attracting New Clients

3 Steps to Market Your New Business As a Woman Entrepreneur









The world is filled with great ideas and broke women entrepreneurs and business owners with fabulous products but no sales.

The fact is, ideas are not what drives most women business to success. Marketing does. So before you quit your day job to branch out on your own, it pays to have a solid marketing plan in place. Start with these 3 ideas to get your creative juices flowing.

Free Webinars
For information product sellers, coaches, and service providers, one of the best sources of new clients is in free training webinars. No matter what your niche, the promise of in-depth training at no cost is enough to entice potential clients to part with an email address (which you’ll be able to market to later) and an hour of their time.

Not only that, but webinars are a fantastic way for those potential customers to get to know you better. And the better they know you, the more likely they are to buy.

Content Marketing
Not comfortable hosting a webinar? Hit the keyboard and start sharing your thoughts and ideas via your blog, ebooks, guest articles and other written content. For internet marketers, this gives readers a taste of what they can expect from your product. If you sell physical products like books or coaching programs, it provides the perfect opportunity to share usage tips and other important information with your buyers.

Of course, there’s another important benefit to content marketing, too: search engine optimization. Google and other search engines index the words on your website and use the information to present search results to their users. Content marketing is a tool you can use to make the most of these results, and to bring more potential buyers to your website.

Paid Advertising
Facebook, YouTube, Twitter, Google and plenty of other sites all offer paid placement, and with today’s powerful analytics tools, it’s easy to create ads and drive traffic inexpensively. Consider starting with Facebook, since the cost is low and it’s easy to target your ads to your ideal client. Once you’ve perfected your funnel, you can branch out into more costly ads with a larger reach, such as Google AdWords or another ad network.

Don’t limit yourself to these three marketing methods though. There are dozens of others you can try, including affiliate programs, JV partnerships, automated funnels, direct mail campaigns, and even television advertising. The key is to keep testing and tweaking to make the most of every marketing effort, so that your business continues to grow.

Get Your Best Selling Book Out There

Writing a best selling book is only the beginning. Once the final file is sent off to the printers, the real work begins.

The truth is, unless your name is Stephen King or Robert Kiyosaki, your book is unlikely to fly off the shelf. At least, not without some effort on your part. The good news is, marketing your book is just like marketing your business, and you’re a whiz at that, so this will be easy for you.

Get Social
First stop: Facebook. Your book deserves its own Facebook page. You can (and should) share excerpts, reviews, interviews you’ve done, and even other books you love. A Facebook page will also give you the opportunity to build a custom audience of fans for ad targeting. Instagram is another social site worth exploring. Create a hashtag just for your book, and share quotes and other graphics with your fans and followers. And don’t neglect Twitter, where building a targeted following is fast and easy, and LinkedIn, where serious business owners mingle and get to know one another.

Blog About It
If you haven’t already, now is the time to start shouting about your book on your blog and to your email list. Fans will love to hear:
• Behind the scenes info on how the writing process works and what you’ve learned
• The struggles you faced trying to get your book written and published
• How you managed to find the time/energy to get your book finished
• How sales and marketing are going

Create a Book Trailer (or Two)
These fun, short videos create intrigue and interest about your book. You can create them with PowerPoint, outsource it to a professional, or just fire up your web cam and talk. It’s totally up to you. When you’re finished, post it to YouTube, share it socially, embed it on your blog, and include it in your launch page. And while you’re posting to YouTube, don’t forget to put a link to your landing page in the description!

Host a Hangout (YouTube Live)
On launch day, invite your fans and friends to a “meet the author” chat on YouTube Live or other webinar platform. This can be as informal as a Q&A, or as structured as a training event, complete with slides, but don’t be afraid to just “open the phone lines” and invite your fans to share in your excitement.

Make the Guest Posting Rounds
Now is the time to be seen on other blogs, on podcasts, and anywhere your audience is hanging out. Have your VA send out an introductory email with a targeted post or interview proposal for best results. After all, no one wants to host yet another in a long line of “me too” interviews. Give them something customized to their audience, though, and you’ll hear a lot more yes’s!
Marketing your book doesn’t have to be a time suck, and it isn’t hard. But it does require consistency and a bit of creativity. The results are well worth your effort, though, so follow up your publication with a well-planned marketing strategy, and reap the rewards.

How To Blog A Best Selling Book

What holds most would-be women authors back from publishing? It’s not a lack of writing talent. It’s definitely not a lack of knowledge. And for sure it’s not a lack of desire.

If you asked most women why they have not finished their book, the answer is simple: time.
Women coaches are busy people. You have clients to serve, a business to run, a family to care for. Not only that, but you’re spending time creating new training courses, marketing on social media, managing your team…the list is nearly endless.

When would you have time to write an entire best selling book?

You’ve Probably Already Written It
It’s true. If you have a blog and you’ve been maintaining it for more than a few months, then you very likely have already written all the content your book needs. All that remains is to organize and give it a light edit.
If you don’t have a blog why not? Blogging your book is even easier, since you can plan your content around your book topic.

Here’s how it works. Think of your blog categories as sections, and each blog post as a chapter. You can loosely organize your book by sorting all your blog posts by category, then listing them in logical order. Your book may only contain a single category, or it might contain several. The choice is yours.
Remove self-serving, time sensitive, curated, or other content that doesn’t fit into a book. Remove the calls to action for now. You can promote your paid programs—or affiliate offers—within your books just add it later.

What you’re left with is a rough draft of a book. All that remains is a few passes with your editor engaged:
1. For flow: Books should follow a logical path from one chapter to the next, so you’ll likely have to add or edit the beginnings and endings of your posts.
2. For spelling, grammar and punctuation: Don’t skip this part. In fact, get someone else to do it. It’s too difficult to spot our own mistakes and book readers are less forgiving than blog readers.
3. For content: Enlist the help of a few friends or colleagues who you trust to share their honest opinion with you. Ask them to read through and note any content that is confusing or that could be explained in greater detail.

That’s it! Revise and you’re ready to publish.

Think no one will read a book that’s repurposed from your blog? Think again. Bloggers have used this method to write best selling books for years and some of them are spectacularly successful. Some people will buy your book because they wanted the convenience of having it organized for them in one document.
Don’t continue to let excuses hold you back from publishing your next best selling book. Use the content you’ve already written, or strategically plan your blog to turn it into a book, but either way, get to publishing!

The Power of the Published Best-Selling Author

Your presence on social media is a great representation of your brand. Your blog attracts and engages with new audiences. Your email list keeps you connected with fans and followers.

Each tool in your marketing toolkit has a job to do, but the one with the most power by far is your published best-selling book.

Your name on the cover of a tangible, hold-it-in-your-hands, printed-on-paper best-selling book is the one thing that can take your business from somewhat successful to rock star status.

As a Best-Selling Author, You’re an Instant Celebrity Expert

Pay attention to the “experts” you see interviewed on morning news shows, talk shows, and on radio and podcasts. Notice anything?

They’re almost always introduced as “The best-selling author of…”
There’s a reason for that. Those who have the expertise to dig deep into a subject just so they can break it down in a way that others will understand clearly know their stuff. Books don’t just skim the surface of a subject. They follow the rabbit trails and make new connections and explore unknown corners.
If you’ve written a best-selling book, you have almost certainly earned your “expert” celebrity status.

Writers Are Committed and Driven

Not only are best-selling authors seen as the celebrity experts in their field, but they’ve proven themselves to be more committed than most. Think about the time and energy and frustration that comes from writing 150 or 200 or even 300 pages of content about the same subject. Not only that, but those pages must flow together in a logical order, make sense out of difficult to grasp concepts, and be engaging, too.

That’s a tall order and for those who pull it off, the kudos are well deserved. When your best-selling book is published, you deserve to walk a bit taller and hold your head a bit straighter. But even if you don’t, others will see you through new eyes, simply because you’ve written a best-selling book.

Best-Selling Books Offer a “Foot in the Door” When Nothing Else Will

When it comes to publicity—be it in the form of interviews, speaking engagements, JV invitations, or just more traffic to your website—you really can’t do better than a best-selling book. Best-Selling books open doors that no other content marketing tool can.

Best-Selling books get you noticed by top-tier influencers in your niche.
Best-Selling books make you a more memorable speaker.
And believe it or not, self-published best-selling books even turn into traditional publishing contracts, and all the benefits that go along with it.

With all the advantages that come with having written a best-selling book, what’s holding you back? No matter what your niche or who your market is, there’s room on the shelf for your unique insights. You owe it to your audience, and to your business, to get that best-selling book published.

How to Create In-Demand Products and Services

If there’s one thing that holds promising women entrepreneurs back from launching their business, it’s this: a lack of confidence in their products. Sure, you think that new course or workshop is a great idea, but how do you know it will sell?

Imagine spending weeks or even months of time—plus the cost of document design, video editing and all the other pieces that go along with it—only to discover it’s not what your audience wants or needs. How frustrating would that be?


You don’t have to leave it to chance, though. There are plenty of ways to test your idea before spending the time and energy on a full launch.

Just Ask
This is the simplest way to get a feel for what your market needs and wants. Simply ask them. Create a survey with Survey Monkey (or even a Google form) and send it out to your mailing list. For best results, keep it short, but do ask:
• What they’re struggling with
• Their preferred learning method (video, text, audio, etc.)
• What they feel the training is worth (what would they pay)

These three pieces will tell you everything you need to know to create a program that’s practically guaranteed to sell.

Listen to Their Complaints
If you have a community (or are part of one) of ideal clients, pay attention to what they’re asking about the most. These are the things they need help with. For example, if you’re a woman business coach and your Facebook group is filled with questions about running Facebook ads, then clearly there is a need for some training in that area.

Study Your Competition
Hopefully you have a list of competitors and you’re reading their blogs and emails, and lurking in their Facebook groups. This is a great way to gain insight into what they’re doing—not to copy them, but to discover what’s hot right now.

Consider buying their paid products as well. Again, you should never copy them, but you can either:
• Promote them as an affiliate
• Create a better, more comprehensive version
• Create a lite, lower-cost version

Creating products in a vacuum is a great way to waste a lot of time and money on programs that won’t sell. Instead, pay attention to what your market is asking for, find out what they’re willing to pay, and delve into your competition’s offers. The information you gain from these three activities alone will give you incredible insight into your market and what they want and need, and make it easy to create your own hot-selling program.