Book Writing

Get Your Best Selling Book Out There

Writing a best selling book is only the beginning. Once the final file is sent off to the printers, the real work begins.

The truth is, unless your name is Stephen King or Robert Kiyosaki, your book is unlikely to fly off the shelf. At least, not without some effort on your part. The good news is, marketing your book is just like marketing your business, and you’re a whiz at that, so this will be easy for you.

Get Social
First stop: Facebook. Your book deserves its own Facebook page. You can (and should) share excerpts, reviews, interviews you’ve done, and even other books you love. A Facebook page will also give you the opportunity to build a custom audience of fans for ad targeting. Instagram is another social site worth exploring. Create a hashtag just for your book, and share quotes and other graphics with your fans and followers. And don’t neglect Twitter, where building a targeted following is fast and easy, and LinkedIn, where serious business owners mingle and get to know one another.

Blog About It
If you haven’t already, now is the time to start shouting about your book on your blog and to your email list. Fans will love to hear:
• Behind the scenes info on how the writing process works and what you’ve learned
• The struggles you faced trying to get your book written and published
• How you managed to find the time/energy to get your book finished
• How sales and marketing are going

Create a Book Trailer (or Two)
These fun, short videos create intrigue and interest about your book. You can create them with PowerPoint, outsource it to a professional, or just fire up your web cam and talk. It’s totally up to you. When you’re finished, post it to YouTube, share it socially, embed it on your blog, and include it in your launch page. And while you’re posting to YouTube, don’t forget to put a link to your landing page in the description!

Host a Hangout (YouTube Live)
On launch day, invite your fans and friends to a “meet the author” chat on YouTube Live or other webinar platform. This can be as informal as a Q&A, or as structured as a training event, complete with slides, but don’t be afraid to just “open the phone lines” and invite your fans to share in your excitement.

Make the Guest Posting Rounds
Now is the time to be seen on other blogs, on podcasts, and anywhere your audience is hanging out. Have your VA send out an introductory email with a targeted post or interview proposal for best results. After all, no one wants to host yet another in a long line of “me too” interviews. Give them something customized to their audience, though, and you’ll hear a lot more yes’s!
Marketing your book doesn’t have to be a time suck, and it isn’t hard. But it does require consistency and a bit of creativity. The results are well worth your effort, though, so follow up your publication with a well-planned marketing strategy, and reap the rewards.

How To Blog A Best Selling Book

What holds most would-be women authors back from publishing? It’s not a lack of writing talent. It’s definitely not a lack of knowledge. And for sure it’s not a lack of desire.

If you asked most women why they have not finished their book, the answer is simple: time.
Women coaches are busy people. You have clients to serve, a business to run, a family to care for. Not only that, but you’re spending time creating new training courses, marketing on social media, managing your team…the list is nearly endless.

When would you have time to write an entire best selling book?

You’ve Probably Already Written It
It’s true. If you have a blog and you’ve been maintaining it for more than a few months, then you very likely have already written all the content your book needs. All that remains is to organize and give it a light edit.
If you don’t have a blog why not? Blogging your book is even easier, since you can plan your content around your book topic.

Here’s how it works. Think of your blog categories as sections, and each blog post as a chapter. You can loosely organize your book by sorting all your blog posts by category, then listing them in logical order. Your book may only contain a single category, or it might contain several. The choice is yours.
Remove self-serving, time sensitive, curated, or other content that doesn’t fit into a book. Remove the calls to action for now. You can promote your paid programs—or affiliate offers—within your books just add it later.

What you’re left with is a rough draft of a book. All that remains is a few passes with your editor engaged:
1. For flow: Books should follow a logical path from one chapter to the next, so you’ll likely have to add or edit the beginnings and endings of your posts.
2. For spelling, grammar and punctuation: Don’t skip this part. In fact, get someone else to do it. It’s too difficult to spot our own mistakes and book readers are less forgiving than blog readers.
3. For content: Enlist the help of a few friends or colleagues who you trust to share their honest opinion with you. Ask them to read through and note any content that is confusing or that could be explained in greater detail.

That’s it! Revise and you’re ready to publish.

Think no one will read a book that’s repurposed from your blog? Think again. Bloggers have used this method to write best selling books for years and some of them are spectacularly successful. Some people will buy your book because they wanted the convenience of having it organized for them in one document.
Don’t continue to let excuses hold you back from publishing your next best selling book. Use the content you’ve already written, or strategically plan your blog to turn it into a book, but either way, get to publishing!

The Power of the Published Best-Selling Author

Your presence on social media is a great representation of your brand. Your blog attracts and engages with new audiences. Your email list keeps you connected with fans and followers.

Each tool in your marketing toolkit has a job to do, but the one with the most power by far is your published best-selling book.

Your name on the cover of a tangible, hold-it-in-your-hands, printed-on-paper best-selling book is the one thing that can take your business from somewhat successful to rock star status.

As a Best-Selling Author, You’re an Instant Celebrity Expert

Pay attention to the “experts” you see interviewed on morning news shows, talk shows, and on radio and podcasts. Notice anything?

They’re almost always introduced as “The best-selling author of…”
There’s a reason for that. Those who have the expertise to dig deep into a subject just so they can break it down in a way that others will understand clearly know their stuff. Books don’t just skim the surface of a subject. They follow the rabbit trails and make new connections and explore unknown corners.
If you’ve written a best-selling book, you have almost certainly earned your “expert” celebrity status.

Writers Are Committed and Driven

Not only are best-selling authors seen as the celebrity experts in their field, but they’ve proven themselves to be more committed than most. Think about the time and energy and frustration that comes from writing 150 or 200 or even 300 pages of content about the same subject. Not only that, but those pages must flow together in a logical order, make sense out of difficult to grasp concepts, and be engaging, too.

That’s a tall order and for those who pull it off, the kudos are well deserved. When your best-selling book is published, you deserve to walk a bit taller and hold your head a bit straighter. But even if you don’t, others will see you through new eyes, simply because you’ve written a best-selling book.

Best-Selling Books Offer a “Foot in the Door” When Nothing Else Will

When it comes to publicity—be it in the form of interviews, speaking engagements, JV invitations, or just more traffic to your website—you really can’t do better than a best-selling book. Best-Selling books open doors that no other content marketing tool can.

Best-Selling books get you noticed by top-tier influencers in your niche.
Best-Selling books make you a more memorable speaker.
And believe it or not, self-published best-selling books even turn into traditional publishing contracts, and all the benefits that go along with it.

With all the advantages that come with having written a best-selling book, what’s holding you back? No matter what your niche or who your market is, there’s room on the shelf for your unique insights. You owe it to your audience, and to your business, to get that best-selling book published.