Branding

3 Steps to Market Your New Business As a Woman Entrepreneur









The world is filled with great ideas and broke women entrepreneurs and business owners with fabulous products but no sales.

The fact is, ideas are not what drives most women business to success. Marketing does. So before you quit your day job to branch out on your own, it pays to have a solid marketing plan in place. Start with these 3 ideas to get your creative juices flowing.

Free Webinars
For information product sellers, coaches, and service providers, one of the best sources of new clients is in free training webinars. No matter what your niche, the promise of in-depth training at no cost is enough to entice potential clients to part with an email address (which you’ll be able to market to later) and an hour of their time.

Not only that, but webinars are a fantastic way for those potential customers to get to know you better. And the better they know you, the more likely they are to buy.

Content Marketing
Not comfortable hosting a webinar? Hit the keyboard and start sharing your thoughts and ideas via your blog, ebooks, guest articles and other written content. For internet marketers, this gives readers a taste of what they can expect from your product. If you sell physical products like books or coaching programs, it provides the perfect opportunity to share usage tips and other important information with your buyers.

Of course, there’s another important benefit to content marketing, too: search engine optimization. Google and other search engines index the words on your website and use the information to present search results to their users. Content marketing is a tool you can use to make the most of these results, and to bring more potential buyers to your website.

Paid Advertising
Facebook, YouTube, Twitter, Google and plenty of other sites all offer paid placement, and with today’s powerful analytics tools, it’s easy to create ads and drive traffic inexpensively. Consider starting with Facebook, since the cost is low and it’s easy to target your ads to your ideal client. Once you’ve perfected your funnel, you can branch out into more costly ads with a larger reach, such as Google AdWords or another ad network.

Don’t limit yourself to these three marketing methods though. There are dozens of others you can try, including affiliate programs, JV partnerships, automated funnels, direct mail campaigns, and even television advertising. The key is to keep testing and tweaking to make the most of every marketing effort, so that your business continues to grow.

The Power of the Published Best-Selling Author

Your presence on social media is a great representation of your brand. Your blog attracts and engages with new audiences. Your email list keeps you connected with fans and followers.

Each tool in your marketing toolkit has a job to do, but the one with the most power by far is your published best-selling book.

Your name on the cover of a tangible, hold-it-in-your-hands, printed-on-paper best-selling book is the one thing that can take your business from somewhat successful to rock star status.

As a Best-Selling Author, You’re an Instant Celebrity Expert

Pay attention to the “experts” you see interviewed on morning news shows, talk shows, and on radio and podcasts. Notice anything?

They’re almost always introduced as “The best-selling author of…”
There’s a reason for that. Those who have the expertise to dig deep into a subject just so they can break it down in a way that others will understand clearly know their stuff. Books don’t just skim the surface of a subject. They follow the rabbit trails and make new connections and explore unknown corners.
If you’ve written a best-selling book, you have almost certainly earned your “expert” celebrity status.

Writers Are Committed and Driven

Not only are best-selling authors seen as the celebrity experts in their field, but they’ve proven themselves to be more committed than most. Think about the time and energy and frustration that comes from writing 150 or 200 or even 300 pages of content about the same subject. Not only that, but those pages must flow together in a logical order, make sense out of difficult to grasp concepts, and be engaging, too.

That’s a tall order and for those who pull it off, the kudos are well deserved. When your best-selling book is published, you deserve to walk a bit taller and hold your head a bit straighter. But even if you don’t, others will see you through new eyes, simply because you’ve written a best-selling book.

Best-Selling Books Offer a “Foot in the Door” When Nothing Else Will

When it comes to publicity—be it in the form of interviews, speaking engagements, JV invitations, or just more traffic to your website—you really can’t do better than a best-selling book. Best-Selling books open doors that no other content marketing tool can.

Best-Selling books get you noticed by top-tier influencers in your niche.
Best-Selling books make you a more memorable speaker.
And believe it or not, self-published best-selling books even turn into traditional publishing contracts, and all the benefits that go along with it.

With all the advantages that come with having written a best-selling book, what’s holding you back? No matter what your niche or who your market is, there’s room on the shelf for your unique insights. You owe it to your audience, and to your business, to get that best-selling book published.

How to Easily Manage Your Women Coaching Business

If there is one thing that confounds women coaches and holds them back from building a solid business, it’s technology. You struggle to figure out how your autoresponder connects to your website, and what page to send buyers to after they complete their purchase. You’re confused by the sheer volume of choices available for every aspect of your business. You can’t even decide if you need a credit card processor, or if PayPal is enough.

You’re not alone. Every women business owner goes through this. As a coach though, you really only need a few pieces, and they’re not that difficult to manage.

Your Website
This is your home base online. It’s where potential clients will go to learn more about you. It’s where you’ll blog, post videos, maybe host a podcast, and create your sales and landing pages.
Sound complicated? It’s not. All you really need is WordPress, and any good VA can help you get that set up and running in just a few hours.

Email Manager
The next step is to begin building your mailing list, and for that you’ll need an autoresponder service such as AWeber or MailChimp. Ideally, you’ll want to create a series of follow-up emails that are sent on a pre-determined schedule. These are a part of your product funnel, and are designed to promote your products and services to your new subscriber.

You’ll need to create an opt-in offer—perhaps a free report or cheat sheet—then place a form on your website to collect email addresses.
Again, this is not something you must learn to do yourself (unless you really want to) as any good VA can quickly create an opt-in form and put it on your site.

Shopping Cart or Payment Processor
Customers must have a way to pay you, whether for a product or private coaching. The simplest way to set this up is to simply create a PayPal button, then paste the code generated onto your sales page.

You’ll receive an email whenever someone buys, and then you can follow up with welcome packets or product delivery.
If you’re looking for a more automated system (and I highly recommend it as a massive time saver), then consider purchasing a shopping cart. These can be self hosted or a monthly service, but they all operate similarly. Your cart will take care of product delivery, add your new client to the appropriate mailing list, and even send follow up emails. You can even choose a cart that tracks affiliate sales, if you’d like to entice others to promote your products and services.

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Three Marketing Strategies to Skyrocket Your Women Business


Website? Check.
Great sales copy? Check.
A variety of products available? Check.

Now all you need is steady flow of potential clients in your market.

Sounds easy, doesn’t it? The truth is, though, marketing is the one thing that holds women coaches just like you back from success. Maybe you don’t know where to begin, or perhaps you’re afraid of putting yourself out there, or maybe consistency is your biggest problem.

Whatever the case, if you want to grow your business, you must master marketing. Start with these proven strategies, and you’ll be well on your way to coaching stardom.

Nail Your Brand
Here’s the single most important part of any marketing plan—and one of the most difficult to pin down. It’s more than just a logo and the colors on your site. It’s not about your font choices or your “voice.” But it IS about all of those things and more.

Branding encompasses everything from who you are to who your ideal client is. A solid brand will instantly identify you no matter where you are. The way you write and speak and the language you use will resonate only with your ideal client. Your personal style will shine through, and make it impossible for anyone to mistake your content, graphics, ads and other materials for anyone else’s.

Host Free Webinars
Before a potential client becomes a paying customer, they must “know, like and trust” you. There are lots of ways to get there (solid branding helps) but one of the fastest is by creating and hosting free webinars.
These training-focused events help you show off your skills with real, actionable content. Attendees will know in just a short time that you really do know what you’re talking about, and they’ll want to learn more from you.
Not only that, but live webinars give you the opportunity to show off your personality, too.

Make Good Use of Paid Traffic
How will you entice people to register for your event? Through your website and newsletter, of course, but those are people who already know you. If you’re looking to grow your reach, then it’s time to break into paid advertising.

Facebook is one of the easiest and most cost effective advertising networks. Not only does it have incredible reach (nearly everyone has a Facebook account) but it also allows you to narrowly target your market, so you can reach your perfect customer. Add a retargeting component, and you’ll find that paid traffic is really quite cost effective.

You don’t have to have a degree in marketing to make it as a successful woman coach, but you do have to take steps to get in front of your audience. Start with the basics, and build from there, and soon your coaching practice will grow and thrive.

What Your Potential Women Clients Wish You Knew


Your market is out there, and they are looking for you!
It doesn’t matter if you’re a health coach for seniors, a dating coach for middle-aged women, or a business coach for crafty women. You have a large audience, and they are eagerly anticipating the help only you can provide.
But you’re missing the mark in some important areas, and it’s causing them to turn away in favor of another coach.

Make it Easy for Them
When you’re selling your products and services online, the one rule you must abide by is to make it easy for your customers to buy. It sounds simple, right? Yet you might be shocked how often coaches (and others) break this rule.
• They don’t make the “buy” buttons obvious.
• They don’t make contact information easy to find.
• They don’t provide clear calls to action on their website.
• They don’t create easy website navigation so readers can quickly find what they need.
• They don’t offer the next logical product via a well-planned funnel.
The list goes on, but the bottom line is this: make it easy for your customers to buy from you, and not only will you make more money, but your clients will be singing your praises.

Court the Newbies
Even if your ideal market is established women business owners, don’t forget the up-and-comers. While they might not be ready for you yet, they will be in the future, and they’ll remember you if you treat them well today.
Some ideas for helping the newbies out might be:
• Low cost self-study products
• eBooks or guides
• Email courses
• Membership sites and forums
• Facebook groups

Remember, the new women business owner today is tomorrow’s superstar, so make sure you get on her radar. She’ll remember (and thank you for it) later.

Get Personal
Every niche is crowded, and the only thing that sets you apart from every other coach out there is your personality, so don’t be afraid to let it shine. That’s how your potential customers will get to know, like and trust you.
• Share personal updates on social media, so potential customers can see the “real” you.
• Post photos of your life outside of business on Instagram and Facebook.
• Take a stand for what you believe in—even if it’s controversial and unpopular.

Will you maybe turn some potential clients off with your personality? It’s possible. But ask yourself this: Do you really want those people as your customer?