Creating Information Products

3 Steps to Market Your New Business As a Woman Entrepreneur









The world is filled with great ideas and broke women entrepreneurs and business owners with fabulous products but no sales.

The fact is, ideas are not what drives most women business to success. Marketing does. So before you quit your day job to branch out on your own, it pays to have a solid marketing plan in place. Start with these 3 ideas to get your creative juices flowing.

Free Webinars
For information product sellers, coaches, and service providers, one of the best sources of new clients is in free training webinars. No matter what your niche, the promise of in-depth training at no cost is enough to entice potential clients to part with an email address (which you’ll be able to market to later) and an hour of their time.

Not only that, but webinars are a fantastic way for those potential customers to get to know you better. And the better they know you, the more likely they are to buy.

Content Marketing
Not comfortable hosting a webinar? Hit the keyboard and start sharing your thoughts and ideas via your blog, ebooks, guest articles and other written content. For internet marketers, this gives readers a taste of what they can expect from your product. If you sell physical products like books or coaching programs, it provides the perfect opportunity to share usage tips and other important information with your buyers.

Of course, there’s another important benefit to content marketing, too: search engine optimization. Google and other search engines index the words on your website and use the information to present search results to their users. Content marketing is a tool you can use to make the most of these results, and to bring more potential buyers to your website.

Paid Advertising
Facebook, YouTube, Twitter, Google and plenty of other sites all offer paid placement, and with today’s powerful analytics tools, it’s easy to create ads and drive traffic inexpensively. Consider starting with Facebook, since the cost is low and it’s easy to target your ads to your ideal client. Once you’ve perfected your funnel, you can branch out into more costly ads with a larger reach, such as Google AdWords or another ad network.

Don’t limit yourself to these three marketing methods though. There are dozens of others you can try, including affiliate programs, JV partnerships, automated funnels, direct mail campaigns, and even television advertising. The key is to keep testing and tweaking to make the most of every marketing effort, so that your business continues to grow.

How To Blog A Best Selling Book

What holds most would-be women authors back from publishing? It’s not a lack of writing talent. It’s definitely not a lack of knowledge. And for sure it’s not a lack of desire.

If you asked most women why they have not finished their book, the answer is simple: time.
Women coaches are busy people. You have clients to serve, a business to run, a family to care for. Not only that, but you’re spending time creating new training courses, marketing on social media, managing your team…the list is nearly endless.

When would you have time to write an entire best selling book?

You’ve Probably Already Written It
It’s true. If you have a blog and you’ve been maintaining it for more than a few months, then you very likely have already written all the content your book needs. All that remains is to organize and give it a light edit.
If you don’t have a blog why not? Blogging your book is even easier, since you can plan your content around your book topic.

Here’s how it works. Think of your blog categories as sections, and each blog post as a chapter. You can loosely organize your book by sorting all your blog posts by category, then listing them in logical order. Your book may only contain a single category, or it might contain several. The choice is yours.
Remove self-serving, time sensitive, curated, or other content that doesn’t fit into a book. Remove the calls to action for now. You can promote your paid programs—or affiliate offers—within your books just add it later.

What you’re left with is a rough draft of a book. All that remains is a few passes with your editor engaged:
1. For flow: Books should follow a logical path from one chapter to the next, so you’ll likely have to add or edit the beginnings and endings of your posts.
2. For spelling, grammar and punctuation: Don’t skip this part. In fact, get someone else to do it. It’s too difficult to spot our own mistakes and book readers are less forgiving than blog readers.
3. For content: Enlist the help of a few friends or colleagues who you trust to share their honest opinion with you. Ask them to read through and note any content that is confusing or that could be explained in greater detail.

That’s it! Revise and you’re ready to publish.

Think no one will read a book that’s repurposed from your blog? Think again. Bloggers have used this method to write best selling books for years and some of them are spectacularly successful. Some people will buy your book because they wanted the convenience of having it organized for them in one document.
Don’t continue to let excuses hold you back from publishing your next best selling book. Use the content you’ve already written, or strategically plan your blog to turn it into a book, but either way, get to publishing!

How to Create In-Demand Products and Services

If there’s one thing that holds promising women entrepreneurs back from launching their business, it’s this: a lack of confidence in their products. Sure, you think that new course or workshop is a great idea, but how do you know it will sell?

Imagine spending weeks or even months of time—plus the cost of document design, video editing and all the other pieces that go along with it—only to discover it’s not what your audience wants or needs. How frustrating would that be?


You don’t have to leave it to chance, though. There are plenty of ways to test your idea before spending the time and energy on a full launch.

Just Ask
This is the simplest way to get a feel for what your market needs and wants. Simply ask them. Create a survey with Survey Monkey (or even a Google form) and send it out to your mailing list. For best results, keep it short, but do ask:
• What they’re struggling with
• Their preferred learning method (video, text, audio, etc.)
• What they feel the training is worth (what would they pay)

These three pieces will tell you everything you need to know to create a program that’s practically guaranteed to sell.

Listen to Their Complaints
If you have a community (or are part of one) of ideal clients, pay attention to what they’re asking about the most. These are the things they need help with. For example, if you’re a woman business coach and your Facebook group is filled with questions about running Facebook ads, then clearly there is a need for some training in that area.

Study Your Competition
Hopefully you have a list of competitors and you’re reading their blogs and emails, and lurking in their Facebook groups. This is a great way to gain insight into what they’re doing—not to copy them, but to discover what’s hot right now.

Consider buying their paid products as well. Again, you should never copy them, but you can either:
• Promote them as an affiliate
• Create a better, more comprehensive version
• Create a lite, lower-cost version

Creating products in a vacuum is a great way to waste a lot of time and money on programs that won’t sell. Instead, pay attention to what your market is asking for, find out what they’re willing to pay, and delve into your competition’s offers. The information you gain from these three activities alone will give you incredible insight into your market and what they want and need, and make it easy to create your own hot-selling program.