Women Group Coaching

Three Marketing Strategies to Skyrocket Your Women Business


Website? Check.
Great sales copy? Check.
A variety of products available? Check.

Now all you need is steady flow of potential clients in your market.

Sounds easy, doesn’t it? The truth is, though, marketing is the one thing that holds women coaches just like you back from success. Maybe you don’t know where to begin, or perhaps you’re afraid of putting yourself out there, or maybe consistency is your biggest problem.

Whatever the case, if you want to grow your business, you must master marketing. Start with these proven strategies, and you’ll be well on your way to coaching stardom.

Nail Your Brand
Here’s the single most important part of any marketing plan—and one of the most difficult to pin down. It’s more than just a logo and the colors on your site. It’s not about your font choices or your “voice.” But it IS about all of those things and more.

Branding encompasses everything from who you are to who your ideal client is. A solid brand will instantly identify you no matter where you are. The way you write and speak and the language you use will resonate only with your ideal client. Your personal style will shine through, and make it impossible for anyone to mistake your content, graphics, ads and other materials for anyone else’s.

Host Free Webinars
Before a potential client becomes a paying customer, they must “know, like and trust” you. There are lots of ways to get there (solid branding helps) but one of the fastest is by creating and hosting free webinars.
These training-focused events help you show off your skills with real, actionable content. Attendees will know in just a short time that you really do know what you’re talking about, and they’ll want to learn more from you.
Not only that, but live webinars give you the opportunity to show off your personality, too.

Make Good Use of Paid Traffic
How will you entice people to register for your event? Through your website and newsletter, of course, but those are people who already know you. If you’re looking to grow your reach, then it’s time to break into paid advertising.

Facebook is one of the easiest and most cost effective advertising networks. Not only does it have incredible reach (nearly everyone has a Facebook account) but it also allows you to narrowly target your market, so you can reach your perfect customer. Add a retargeting component, and you’ll find that paid traffic is really quite cost effective.

You don’t have to have a degree in marketing to make it as a successful woman coach, but you do have to take steps to get in front of your audience. Start with the basics, and build from there, and soon your coaching practice will grow and thrive.

What Your Potential Women Clients Wish You Knew


Your market is out there, and they are looking for you!
It doesn’t matter if you’re a health coach for seniors, a dating coach for middle-aged women, or a business coach for crafty women. You have a large audience, and they are eagerly anticipating the help only you can provide.
But you’re missing the mark in some important areas, and it’s causing them to turn away in favor of another coach.

Make it Easy for Them
When you’re selling your products and services online, the one rule you must abide by is to make it easy for your customers to buy. It sounds simple, right? Yet you might be shocked how often coaches (and others) break this rule.
• They don’t make the “buy” buttons obvious.
• They don’t make contact information easy to find.
• They don’t provide clear calls to action on their website.
• They don’t create easy website navigation so readers can quickly find what they need.
• They don’t offer the next logical product via a well-planned funnel.
The list goes on, but the bottom line is this: make it easy for your customers to buy from you, and not only will you make more money, but your clients will be singing your praises.

Court the Newbies
Even if your ideal market is established women business owners, don’t forget the up-and-comers. While they might not be ready for you yet, they will be in the future, and they’ll remember you if you treat them well today.
Some ideas for helping the newbies out might be:
• Low cost self-study products
• eBooks or guides
• Email courses
• Membership sites and forums
• Facebook groups

Remember, the new women business owner today is tomorrow’s superstar, so make sure you get on her radar. She’ll remember (and thank you for it) later.

Get Personal
Every niche is crowded, and the only thing that sets you apart from every other coach out there is your personality, so don’t be afraid to let it shine. That’s how your potential customers will get to know, like and trust you.
• Share personal updates on social media, so potential customers can see the “real” you.
• Post photos of your life outside of business on Instagram and Facebook.
• Take a stand for what you believe in—even if it’s controversial and unpopular.

Will you maybe turn some potential clients off with your personality? It’s possible. But ask yourself this: Do you really want those people as your customer?

Why We Love Women Group Coaching Programs


While one-on-one coaching might seem to be the holy grail of business, life, and even health coaching, the truth is, many women prefer a group program.

With one-on-one coaching, it’s just you and your coach. The focus is all on your business, what you did (or did not) accomplish in the last week or month, and how you can improve. In other words, it’s a bit of a vacuum.
Group coaching, on the other hand, has a much more social dynamic, and you might just find your clients actually prefer that.

Group coaching offers a sense of community that’s not found when it’s just you and your coach on the phone. With a group program, there’s often a Facebook group or forum where members can support one another, gain insight into other business models, and get advice in real time from people who have been there.

Need a shoulder to cry on about your landing page flop? How about a few cheerleaders as you prepare to step outside your comfort zone for your first keynote address? A group coaching program offers all that, and best of all, with a community of like-minded members, the help and support is actually, well, helpful.

Here’s another win for group coaching programs: the price. While it might be nice to work with that in-demand coach on a VIP day, the fact is that many women won’t be able to shell out that kind of cash.
A group program gives them many of the same benefits at a fraction of the cost.

Lastly, with a group program, you’re very nearly guaranteed a successful outcome—especially if the program has been around for a while. Group coaching programs such as Ann Sieg’s incredibly successful “Ecommerce Business School” has long been proven to change the lives of those who take the course. Naturally, participants must actually do the work, but the fact is, the model is solid, and clients know that going in.

Are you thinking of creating a women’s group coaching program? Keep these points in mind. You might just find out your potential clients have been waiting for you to take this step for a long time.