Black History Month could even be a monthly celebration of achievements for African Americans and a time to acknowledge our central role in U.S. history. However today in honor of Black History Month, I’m excited to honor two African American Business Women who have made a big impact in so many people’s lives. We all […]
Want to know what keeps a lot of coaches and service providers from charging what they’re really worth? It’s that all-too-common belief that “I am not a sales person.” Combine that with a healthy dose of “It’s rude to discuss money,” and you can see why it’s just easier to keep your rates low. It’s […]
Wealthy Women Inner Circle a division of Heart Centered Women Publishing Small business women, women entrepreneurs, women executives and women business owners: Are You Ready To Flood Your Pipeline With New Prospects… So You Never Have To Worry About Revenue Growth Ever? Wealthy Women Inner Circle Founder, Heart Centered Women Publishing CEO and small business […]
Would it come as a surprise to you if I said we’re all sales people? It’s true. Every time you have a prospective client on a discovery call, you’re making a sales pitch. Every time you send an email or write a blog post with an offer, you’re making a sales pitch. Every time you […]
It’s not enough to dream of success. It’s not even enough to set goals. The only way to truly achieve your dreams and build the business you’re meant to build is to sit down and just do it. And that’s where many of us…well, fail is a strong word. But it’s the doing that trips […]
As a coach, it can be difficult to watch the lack of progress of so many promising entrepreneurs and coaches. They’ve dreamed for so long about creating a solid, sustainable business, and yet, all they do is dream. You know the people I’m talking about. They attend conferences, sign up for free webinars, buy paid […]
What do super-successful coaches and small business owners all have in common? It’s not experience. It’s not extraordinary skills. It’s not even a powerful drive. Although all of these things can definitely help your business grow, they’re not a prerequisite for success. After all, no one is born with experience or skills, and plenty of […]
How well do you know your potential clients? Chances are you’ve developed at least a simple client avatar. You know her business, her age, her income and education levels. You know where she lives and how many kids she has and what her biggest dreams are. But do you really know what drives her? We’re […]
If you’ve ever looked at another woman entrepreneur and wondered how she manages to get it all done, the answer might surprise you. She’s got good systems. It’s true. The most productive people all have one thing in common: they don’t reinvent the wheel every day. Instead, they’ve figured out the best, most efficient way […]
How compelling is it when you see this on a sales page? “Peek over my shoulder while I…” It doesn’t matter if the seller is demonstrating how to bake a cake or how to build a website, we want to see. There’s just something intriguing about the opportunity to see an expert do what she […]
Coaching is an awesome career. You get to spend your time helping people achieve their goals in a very real way. It’s exhilarating and oh-so-rewarding! But at some point you begin to ask yourself, “How can I reach even more people? How can I help more people reach their goals?” The answer? Create and sell […]
It’s an undeniable fact. When you trade hours for dollars—whether you’re a woman business coach or a brain surgeon—your income potential has a cap. There are, after all, only so many hours in the day. You can only book a limited number of coaching hours and VIP days. Of course, you can (and should) be […]
For women authors who coach in nearly any field, product creation is the best way to: Reach a wider audience Grow your brand Earn more profits So why aren’t more women coaches adopting the product creation strategy? Like you, they’re stuck in the process, unsure of the steps to take to create a great product. […]
How many partially completed products, books, and group coaching programs do you have sitting around on your computer? If you’re like most women entrepreneurs, the answer is an astounding “far too many!” And frankly, the reason you have all of those incomplete books and programs isn’t because you don’t know your subject, or because you’re […]
I get it as a mom. You’re busy. The kids have to get to school and homework has to be done and rooms cleaned and dinner cooked. Client calls must be made. Marketing has to happen (or you won’t have any clients to worry about). And then there’s bookkeeping, website maintenance, JV outreach…the list goes […]
A best selling book is the perfect tool for helping you to create your dream life. If you have already written your book, congratulations! It’s a huge effort that is to be commended for sure, but there’s still work to be done. Here’s the thing about publishing: sales don’t just happen. You have to market […]
Think you don’t have time to create your eCourse? Think again. Many of the courses you’ve seen for sale by women entrepreneurs—or maybe even purchased—were created in a single day. For savvy women entrepreneurs, creating a new course is just a matter of putting the pieces together. If you’ve been in business for more than […]
We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the CEO of a Fortune 500 company), pain points (mom […]
Poor money management has been the cause of more business failures than any other single issue. And it’s no wonder. We aren’t born knowing how to manage money. Most of us aren’t taught how to handle it either. We figure it out along the way, through much trial and error. Those same mindset issues and […]
The world is filled with great ideas and broke women entrepreneurs and business owners with fabulous products but no sales. The fact is, ideas are not what drives most women business to success. Marketing does. So before you quit your day job to branch out on your own, it pays to have a solid marketing […]
Writing a best selling book is only the beginning. Once the final file is sent off to the printers, the real work begins. The truth is, unless your name is Stephen King or Robert Kiyosaki, your book is unlikely to fly off the shelf. At least, not without some effort on your part. The good […]
What holds most would-be women authors back from publishing? It’s not a lack of writing talent. It’s definitely not a lack of knowledge. And for sure it’s not a lack of desire. If you asked most women why they have not finished their book, the answer is simple: time. Women coaches are busy people. You […]
Your presence on social media is a great representation of your brand. Your blog attracts and engages with new audiences. Your email list keeps you connected with fans and followers. Each tool in your marketing toolkit has a job to do, but the one with the most power by far is your published best-selling book. […]
If there’s one thing that holds promising women entrepreneurs back from launching their business, it’s this: a lack of confidence in their products. Sure, you think that new course or workshop is a great idea, but how do you know it will sell? Imagine spending weeks or even months of time—plus the cost of document […]
Want to know what sets the uber-successful apart from the wannabe women entrepreneurs? It’s not money, or brilliant ideas, or even powerful friends. All of those things (and more) are nice to have, but they’re not a requirement of success. What is a must-have, though, is a great attitude. Without the proper mindset, you’ll constantly […]
If there is one thing that confounds women coaches and holds them back from building a solid business, it’s technology. You struggle to figure out how your autoresponder connects to your website, and what page to send buyers to after they complete their purchase. You’re confused by the sheer volume of choices available for every […]
Do your clients move predictably from one product to the next, allowing you to accurately calculate your expected income from month to month? Or do you experience radical ups and downs, with some months high and others…well, pretty low? If you’re not able to predict your income each and every month, chances are your funnel […]
Website? Check. Great sales copy? Check. A variety of products available? Check. Now all you need is steady flow of potential clients in your market. Sounds easy, doesn’t it? The truth is, though, marketing is the one thing that holds women coaches just like you back from success. Maybe you don’t know where to begin, […]
Your market is out there, and they are looking for you! It doesn’t matter if you’re a health coach for seniors, a dating coach for middle-aged women, or a business coach for crafty women. You have a large audience, and they are eagerly anticipating the help only you can provide. But you’re missing the mark […]
While one-on-one coaching might seem to be the holy grail of business, life, and even health coaching, the truth is, many women prefer a group program. With one-on-one coaching, it’s just you and your coach. The focus is all on your business, what you did (or did not) accomplish in the last week or month, […]
If there’s one mistake that new—and sometimes even established—women business owners make, it’s this: failing to develop a clear vision of her ideal client. Too often we think our service or product is “for everyone.” And while it might be true that everyone could use your help, it’s simply not possible for you and your […]
Here’s a little secret successful women marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a […]