Build Your Female Business Empire Like a 7-Figure Boss

No one can know—and do—it all. And if you’re in business, then you know there are a lot of moving parts that all have to be managed. Websites, shopping carts, email managers, video editing, copywriting, and file storage…the list goes on. 

And here is where many new (and even some established) female business owners fall down. They try to bootstrap everything. Need a new website? They build it. Starting an affiliate program? They install it. Creating a video training series? They buy software; spend weeks learning it, and more weeks recording and editing video. 

While there’s much to be said for self-sufficiency, there comes a point where you simply have to decide which tasks are giving you the best ROI, and let go of the rest. 

Do what you are good at, and let others handle the rest.

And here is why. You are wasting valuable time and energy trying to do it all yourself. Your time is valuable, and you’ll very quickly discover that paying someone to edit your videos or update your website is a worthwhile investment. 

Now that’s not to say that you shouldn’t know anything about the techy stuff that runs your business. You absolutely should. It’s nearly impossible to outsource work if you don’t have some idea of the work that needs to be done. 

What that means is, you need to have an overview. You need to know where you’re going and have a basic idea of the steps that will get you there. You need to know that these things are possible, but you don’t necessarily need to know how to do them. For example, if you’re using Wealthy Women Sales System Suite, and you want to send an email with a link that, when clicked, will automatically add the reader to a new campaign, then all you need to know is that it can be done. You don’t have to understand the mechanics behind it or be able to set it up yourself. 

That is what your VA or someone on your team is for. 

And if you are really thinking ahead (and I know you are) then you’ll also have them document the steps being used to complete the task. As part of their job, they should be helping to build your operations manual. That will make it easier for everyone on the team to get more done in less time, which in turn will save you money. 

So stop fighting with technology. Learn only what you must know to do your job, and hand the rest off to someone who can do it faster and better. Then you can spend your time bringing in the money. 

Charlotte Howard (13 Posts)